Tuesday, October 21, 2008
Analysis On First Ad
The commercial clip of quit smoking is very powerful. The images are shown really graphic, so the smoker can be persuaded to stop smoking. In the commercial there is a young guy shown smoking. The use of the young male in the commercial is to show that you don't have to be old to be unhealthy. Most young people think that since they are young they wouldn't get hurt. The young guy shows that even when you are young, smoking affects you. Every cigarette is harming your arteries by increasing fatty substances. The vivid image of the artery and the fatty substance is shown to disgust the viewers. Viewers may start to think that fatty substance is increasing without them knowing. Viewers will later become scared that their arteries are clogging up. The video also dramatizes every step it takes to smoke. First the guy lights up the cigarette on his stove. Then, we see how the cigarette lights up. Afterward, we see how the smoke is going down the guy's throat. All the steps are magnified and in your face clear. All of this is done to show how cigarettes are really affecting you. The dim setting is used to give viewers a scary mood, and to warn viewers of what is ahead for the young guy. The man talking in the video is a man with a deep voice. A deep voice is used to show authority and to sound convincing. Towards the end of the video, after the image of the artery, the man said that the artery belonged to a 32 year old man. It was very important to include that the artery belonged to a 32 year old man because that is quite young. At the end of the video the guy coughs. This is also very essential to show because it demonstrates how each cigarette is doing damage to your health.
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This video is a shocking and nightmarish example of how smoking can kill. The video uses dim settings, gloomy music and a deep-voiced narrator coupled with graphic images to propel its point that smoking can only lead to negative consequences. The video shows a man lighting a cigarette on the stove, something many people whom smoke at home do. It shows the cigarette burning as the smoker takes a pull and shows the smoke traveling though the mouth, though the windpipe and into the lungs. The video then shows a person squeezing the fatty buildup from, what the narrator claims to be, the aorta of a thirty–two year old smoker. By hearing that the aorta is that of a thirty–two year old smoker, a person watching the advertisement would jump to the conclusion that the person died from smoking. However, it is unknown whether the person died from smoking or died by some other means. The video uses scare tactics to illustrate that no one is immune to death and urges smokers to quit.
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