Analysis on smoke or beat your wife

This commercial makes fun of what tobacco companies say. Tobacco companies said that if people don't smoke they are more likely to beat their wives. This commercial is using a funny song to bring in the viewers attention. The song is also catchy so people can remember it. The audience for this commercial is anyone that smokes. This commercial shows a wide range of people so they can connect with many viewers. Mostly the commercial shows the woman's reaction to show how ridiculous the words of the song is. Tobacco companies would say anything to keep someone addicted to smoking. The props used is inflated women dolls that are like punching bags. The advertiser decided to use these props to show that women should never be hit with or without smoking. This commercial wants the viewers to feel like that Tobacco companies are ridiculous in saying that smoking may cause less people to beat their wives.

Smoke or beat your wife

Myth in BK commercial

The Myth in the Burger King commercial is that men want and should eat men food. The commercial shows this by showing a whole bunch of men going out to buy Burger King. The commercial shows that men should eat meat and not chick food. Chick food doesn't include meat but instead girly things like salads. Men should be masculine and eat a big meaty burger. Men should order meaty food because it would make them tougher and more manly. Meat is masculine and men should eat it.

Analysis on Anti-drug commercial

The audience for this commercial is people that smoke weed or does any other drug and for people that know others that do drugs. This commercial is more designed for teens because there is a young girl. This commercial is trying to persuade people to quit doing drugs. For people that don't do drugs, this commercial are telling them to tell people that do drugs to quit or stop doing drugs. This commercial shows a dog that is very cute. Most people have dogs and dogs are a person's best friend. The myth in this commercial would be that all people like dogs and have dogs that are like true friends. A true friend will tell their friend to quit smoking weed. By telling people they can actually stop. At the end the girl seems sad that her friend told her she is not the same anymore since she's been smoking weed.

Anti-Drug

Analysis on Pepto Bismol

The audience for this ad is anyone that gets nausea, heartburn, indigestion, upset stomach, and diarrhea. Pepto Bismol is being advertised in this commercial. The advertiser made a humor commercial for Pepto Bismol. Having any of the conditions that Pepto helps cure is not funny. The advertisers using big people and creature like things to show the five conditions that Pepto helps cure. This symoblizes that the five conditions are big problems that have to be cured fast. If anyone has any of these five conditions they feel like they are having a huge problem like the creatures in the advertisment. Everyone in the commercial is running away from the creatures to show that no one wants to have nausea, heartburn, indigestion, upset stomach, and diarrhea. The people in the commercial knew that they had to give them Pepto Bismol so they can get away. The music used in the commercial is catching so people can remember it later.

Analysis on Garnier Fructis

1. Describe the ad
First a woman had bad hair but once she used Garnier she had nice hair. The commercial showed the woman having fun once her hair was shiny and strong.

2. Message from Advertiser
The advertiser wants you to be persuade to buy Garnier. The advertiser wants the viewer to think this is the best shampoo that will make your hair look nice, strong, and shiny.

3. The Cultural or Ideological Meaning
The cultural assumption is that women want to or have to look pretty in order to have a good time. Women always want to look pretty and have nice hair. Women want to get guys to like them and the only way this could happen is if they look nice.

Pepto Bismol

Analysis on Tylenol

This commercial on Tylenol is trying to appeal to all different kinds of people. In the beginning of the commercial there is a white man, a black man, and an Asian girl. Then throughout the commercial there is more different kinds of people. Tylenol chose to use all different kinds of people because everyone gets headaches and so everyone can go out and buy Tylenol. This commercial chooses to show the pill Tylenol falling into water and quickly opening. This allows viewers to actually see and believe that Tylenol will work fast on helping the viewer with their headache. In the commercial, many people are shown doing different activities, like dancing, playing with kids, working, having a water fight, roller skating, riding a horse, and jumping on a bed. In any of these activities a headache will slow you down and not make you take part in these activities. The music used in the commercial is uplifting, the way you will feel after you take Tylenol. The voice in the commercial is a man which has a deep voice and sounds convincing.

Race

Race works in ads because it appeals to people. Viewers will be attracted by their own kind of people in a commercial. The Old Navy commercial featuring Lil Kim shows how Old Navy is trying to appeal to black people. In the commercial she is shown rapping which is stereotype of what black people do. Yet, this may appeal to black people. Black people don't really shop at Old Navy but by seeing this commercial more people may decide to shop there. In the past when slavery existed black people were used to appeal to white people. An example of this is Aunt Jemima and Uncle Ben. These people were shown as serving the white people. Since there is no more slavery and more diversity, a race is now used to appeal to the same race.

Tylenol