Race

Race works in ads because it appeals to people. Viewers will be attracted by their own kind of people in a commercial. The Old Navy commercial featuring Lil Kim shows how Old Navy is trying to appeal to black people. In the commercial she is shown rapping which is stereotype of what black people do. Yet, this may appeal to black people. Black people don't really shop at Old Navy but by seeing this commercial more people may decide to shop there. In the past when slavery existed black people were used to appeal to white people. An example of this is Aunt Jemima and Uncle Ben. These people were shown as serving the white people. Since there is no more slavery and more diversity, a race is now used to appeal to the same race.