Saturday, November 8, 2008

Analysis on Garnier Fructis

1. Describe the ad
First a woman had bad hair but once she used Garnier she had nice hair. The commercial showed the woman having fun once her hair was shiny and strong.

2. Message from Advertiser
The advertiser wants you to be persuade to buy Garnier. The advertiser wants the viewer to think this is the best shampoo that will make your hair look nice, strong, and shiny.

3. The Cultural or Ideological Meaning
The cultural assumption is that women want to or have to look pretty in order to have a good time. Women always want to look pretty and have nice hair. Women want to get guys to like them and the only way this could happen is if they look nice.

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