Analysis on smoke or beat your wife

This commercial makes fun of what tobacco companies say. Tobacco companies said that if people don't smoke they are more likely to beat their wives. This commercial is using a funny song to bring in the viewers attention. The song is also catchy so people can remember it. The audience for this commercial is anyone that smokes. This commercial shows a wide range of people so they can connect with many viewers. Mostly the commercial shows the woman's reaction to show how ridiculous the words of the song is. Tobacco companies would say anything to keep someone addicted to smoking. The props used is inflated women dolls that are like punching bags. The advertiser decided to use these props to show that women should never be hit with or without smoking. This commercial wants the viewers to feel like that Tobacco companies are ridiculous in saying that smoking may cause less people to beat their wives.

Smoke or beat your wife

Myth in BK commercial

The Myth in the Burger King commercial is that men want and should eat men food. The commercial shows this by showing a whole bunch of men going out to buy Burger King. The commercial shows that men should eat meat and not chick food. Chick food doesn't include meat but instead girly things like salads. Men should be masculine and eat a big meaty burger. Men should order meaty food because it would make them tougher and more manly. Meat is masculine and men should eat it.

Analysis on Anti-drug commercial

The audience for this commercial is people that smoke weed or does any other drug and for people that know others that do drugs. This commercial is more designed for teens because there is a young girl. This commercial is trying to persuade people to quit doing drugs. For people that don't do drugs, this commercial are telling them to tell people that do drugs to quit or stop doing drugs. This commercial shows a dog that is very cute. Most people have dogs and dogs are a person's best friend. The myth in this commercial would be that all people like dogs and have dogs that are like true friends. A true friend will tell their friend to quit smoking weed. By telling people they can actually stop. At the end the girl seems sad that her friend told her she is not the same anymore since she's been smoking weed.

Anti-Drug

Analysis on Pepto Bismol

The audience for this ad is anyone that gets nausea, heartburn, indigestion, upset stomach, and diarrhea. Pepto Bismol is being advertised in this commercial. The advertiser made a humor commercial for Pepto Bismol. Having any of the conditions that Pepto helps cure is not funny. The advertisers using big people and creature like things to show the five conditions that Pepto helps cure. This symoblizes that the five conditions are big problems that have to be cured fast. If anyone has any of these five conditions they feel like they are having a huge problem like the creatures in the advertisment. Everyone in the commercial is running away from the creatures to show that no one wants to have nausea, heartburn, indigestion, upset stomach, and diarrhea. The people in the commercial knew that they had to give them Pepto Bismol so they can get away. The music used in the commercial is catching so people can remember it later.

Analysis on Garnier Fructis

1. Describe the ad
First a woman had bad hair but once she used Garnier she had nice hair. The commercial showed the woman having fun once her hair was shiny and strong.

2. Message from Advertiser
The advertiser wants you to be persuade to buy Garnier. The advertiser wants the viewer to think this is the best shampoo that will make your hair look nice, strong, and shiny.

3. The Cultural or Ideological Meaning
The cultural assumption is that women want to or have to look pretty in order to have a good time. Women always want to look pretty and have nice hair. Women want to get guys to like them and the only way this could happen is if they look nice.

Pepto Bismol

Analysis on Tylenol

This commercial on Tylenol is trying to appeal to all different kinds of people. In the beginning of the commercial there is a white man, a black man, and an Asian girl. Then throughout the commercial there is more different kinds of people. Tylenol chose to use all different kinds of people because everyone gets headaches and so everyone can go out and buy Tylenol. This commercial chooses to show the pill Tylenol falling into water and quickly opening. This allows viewers to actually see and believe that Tylenol will work fast on helping the viewer with their headache. In the commercial, many people are shown doing different activities, like dancing, playing with kids, working, having a water fight, roller skating, riding a horse, and jumping on a bed. In any of these activities a headache will slow you down and not make you take part in these activities. The music used in the commercial is uplifting, the way you will feel after you take Tylenol. The voice in the commercial is a man which has a deep voice and sounds convincing.

Race

Race works in ads because it appeals to people. Viewers will be attracted by their own kind of people in a commercial. The Old Navy commercial featuring Lil Kim shows how Old Navy is trying to appeal to black people. In the commercial she is shown rapping which is stereotype of what black people do. Yet, this may appeal to black people. Black people don't really shop at Old Navy but by seeing this commercial more people may decide to shop there. In the past when slavery existed black people were used to appeal to white people. An example of this is Aunt Jemima and Uncle Ben. These people were shown as serving the white people. Since there is no more slavery and more diversity, a race is now used to appeal to the same race.

Tylenol

Analysis on smaller babies are the way to go

The sunny side of truth is a commercial that is telling people to stop smoking. This commercial in particular is reaching out to expecting mothers and women. A whole bunch of different people are gathered around watching a young male saying that when Tobacco companies were told that smoking may cause to under weight babies, the Tobacco companies responded that some women may prefer smaller babies. A bunch of different people are used so the commercial can relate to all different kinds of people. In the commercial the young male uses a microphone to be heard better. By using a microphone viewers get the impression that what he is saying is important. This commercial makes fun of the Tobacco companies by doing a dance with underweight babies. They used live music to get viewers attention. This commercial wants people to feel like the Tobacco companies don't care about anything but making profit. This commercial also wants people to quit smoking.

Patriotism

I believe patriotism ads do work in presidential election advertising. Patriotism ads are more effective than fear ads. Patriotism ads seem more real and fear ads seem fake. Fear ads are sometimes full of lies to scare voters into voting against a certain candidate. I think patriotism ads are more believable. These ads relate to more people than fear ads because the ads show all different kinds of people and show hope for America. Anyone can relate to patriotism ads but only people that are scared can relate to fear ads.

The sunny side of truth

Fear Ads

I believe fear ads do have a place in Presidential campaigns. Fear ads have to do with important issues facing the nation. Fear ads shouldn't have lies about candidates but I understand that a campaign is a competition. Some fear ads seem really fake but I guess to a undecided voter it may have some affects. I don't think candidates can have a campaign without fear ads. These kinds of ads show the important issues and what each candidate feels about these issues. Fear ads give viewers details on how each candidate plans to solve the major problems facing the nation.

Analysis on Gardasil

The Gardasil commercial is targeted to young females in their teens and twenties. The commercial shows white, black, and Spanish women. These women are all different because some have black hair, blond hair, straight hair, curly hair, and one girl has glasses. The makers of the commercial really wanted to get all types of girls, so more people can relate to them. The women in the commercial are the kinds of women the commercial is targeted to. Gardasil is made for only women. This is why no men are in the commercial. These ladies are shown in their living rooms and bedrooms so the audience can relate to them. They seem like ordinary girls in thier homes. All the girls are doing different things like painting, playing with their dog, on the computer, and doing homework. There is happy music which makes Gardasil seem like fun to go and get. The commercial shows text of the main points. Showing text in a commercial helps people believe that the commercial is true and people understand more about Gardasil. All the different ladies in the commercial speak which helps relate to all different types of people.

Gardasil

Analysis On First Ad

The commercial clip of quit smoking is very powerful. The images are shown really graphic, so the smoker can be persuaded to stop smoking. In the commercial there is a young guy shown smoking. The use of the young male in the commercial is to show that you don't have to be old to be unhealthy. Most young people think that since they are young they wouldn't get hurt. The young guy shows that even when you are young, smoking affects you. Every cigarette is harming your arteries by increasing fatty substances. The vivid image of the artery and the fatty substance is shown to disgust the viewers. Viewers may start to think that fatty substance is increasing without them knowing. Viewers will later become scared that their arteries are clogging up. The video also dramatizes every step it takes to smoke. First the guy lights up the cigarette on his stove. Then, we see how the cigarette lights up. Afterward, we see how the smoke is going down the guy's throat. All the steps are magnified and in your face clear. All of this is done to show how cigarettes are really affecting you. The dim setting is used to give viewers a scary mood, and to warn viewers of what is ahead for the young guy. The man talking in the video is a man with a deep voice. A deep voice is used to show authority and to sound convincing. Towards the end of the video, after the image of the artery, the man said that the artery belonged to a 32 year old man. It was very important to include that the artery belonged to a 32 year old man because that is quite young. At the end of the video the guy coughs. This is also very essential to show because it demonstrates how each cigarette is doing damage to your health.

Summary of "The Early Word: The Cost of Going Negative"

Senator Obama and Senator McCain will have there final debate in Hofstra Unviersity in N.Y. According to recent polls, up to now Obama is winning. McCain is said to be using a lot of negative ads against Obama instead of focusing on the issues. A poll shows that more people think McCain is having a negative campaign than Obama. The same poll shows that Obama spents more of his time talking about the issues than attacking his opponent. Race is one of the issues that have been hiding in the campign. Both candidates don't talk about race much. However, voters seem to say that race plays an important role in the campaign. On economic issues, Obama wants to help the middle class people and businesses. In the other hand, McCain's strategy is mostly helping the higher class people. Anything can change with this final debate coming up.

Quit Smoking